«RetailLux»
+7 (495) 665-30-67
Novoslobodskaya str., 67/69, room 8, floor 1, office 3H Moscow,Russia, 125459
info@retaillux.ru
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Mon-Fri, from 9 am to 6 pm
 
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Retaillux

Goods layout

Goods layout is one of the fundamental thing in merchandising sphere. Sales success of some product often depends not on its qualitative features and price but its layout. Proper layout ensures significant sales growth of products and product groups and also growth in the store in general.

Better layout - better sales.

Major part of modern stores work on the self-service basis. It is mainly characterisedby  goods presenting all by themselves.That is why proper layout becomes one of the principal tool to grow sales.

These basic principles should be followed in the process of laying-out:

Visibility. All goods’ package on shelf should face consumers. Layout should be well-considered to attract consumer attention. Impulse goods should be laid out at eye level as they are the most fast moving.

Accessibility. All goods should be placed within easy and convenient consumer access. And in this case especially important to place goods on the top shelves wisely.

Cleanliness. Goods should be clean and tidy. Shelves should be regularly washed and hoovered.

Shelves filling. Maximum sales could be provided only when shelves are constantly filled with product. That is why it’s crucial to replenish stock regularly as soon as it is sold out. Goods rotation. Layout should be accomplished so that old stock is excluded. Goods placed first should be sold out first.

Certain place for goods. Consumers get used to a certain goods placement. That is why any shifts should be done wisely and in case of real need.

Goods layout should be considered taking into account consumer’s psychological specifics. This allows to grow sales and minimize unsold goods stock. Different product groups like food, manufactured, drugs and others have their specifics. Moreover seasonal and many more factors should be kept in mind.

«Retaillux» professional goods layout

With our agency you will be able to significantly grow in sales without extra cost. We achieve excellent results by means of appropriate goods layout only.

Our agency is has its representatives in the majority of large retail chains, local retailers and points of sale. Our clients can be completely assured that their goods are constantly present on the store shelves and faced up to customers in the best way. Our experienced merchandisers will ensure regular replenishment of produce on the shelves and monitor their appropriate layout and and appealing face-up.

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Our managers will answer all your questions, select necessary services and prepare commercial offer.

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