+7 (495) 665-30-67
Novoslobodskaya str., 67/69, room 8, floor 1, office 3H Moscow,Russia, 125459
Working hours:
Mon-Fri, from 9 am to 6 pm
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BTL ( Below the line) is a whole marketing communications package consisting of sales promotion, merchandising, direct marketing, public relations (PR). All these are implemented through a number of tools:

  • exhibitions, conferences, fairs
  • promo offers
  • POS materials
  • intra-industry and corporate events
  • direct marketing
  • sales promotion among salesmen or consumers

BTL is characterized by advertising message being delivered to consumers directly at POS. “RetailLux” regards BTL-services as one of the priority areas of company business. The target is to establish contact with a client and get a feedback afterwards. Proper BTL-activities not only generate interest towards brand but also provide for long-lasting brand loyalty. Primarily we stress upon individual approach to each and every project and offer complex solution.

We consider promotional activities as one of the main BTL tools that we also apply in practice. They proved to be in demand and very popular with customers. Promoters will expertly present your product at POS, describe its peculiarities, offer a sneak preview. Customers will be able to get a token gift for purchase. “RetailLux” will professionally develop promo-action scenario and plan all the details.

We are ready to carry out the whole preparations for that kind of activity starting from premises rent, POSM (handouts) print, souvenir production to tailoring promo-uniform and recruitment. “RetailLux” not merely runs promo-campaigns of any complexity, but also provides performance analysis for the campaign. We do not use patterns, consider each next project as the new one taking into account brand peculiarities and market positioning. We pay special attention to promo-materials: POSM, leaflets, banners and other handouts. We are also always ready to take on all necessary promo-materials production for the action.

Motivational programs are key to winning customer’s loyalty. We know how to make them effective. Our managers will develop them for you taking into account all your wishes and recommendations.

It is essential to take into consideration a vast number of nuances to develop highly effective BTL-event since improper methods may turn out to be counterproductive. We develop all our activities with due consideration of future sales efficiency.

“RetailLux” will develop and implement all the boldest and creative projects.to carry out any event you wish.





We are grateful to Retaillux merchandising company for the impeccable quality of services provided to us within the framework of long-term cooperation. Over the past three years we have continuously turned to merchandising services in our retail chain stores located almost all over the European part of the Russian Federation. The quality of services rendered has repeatedly deserved high praise, all emerging business issues have been dealt promptly and in a professional way. Thanks for the work you have done. We certainly are going to continue our business cooperation. Such a business partner as your company is an undeniable value!

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