Merchandising of a shop display

Merchandising of a shop displays is believed to be one of the key tools to boost sales growth. Moreover, it often tends to be the main tool. Proper use of merchandising encourages significantly higher sales volumes, and profit of the outlet accordingly.

Basics of merchandising in a store

Merchandising in a store is often perceived as a set of activities primarily aimed at improving serviceability, which certainly has a positive effect on sales growth. However such a representation is rather too narrow and frequently leads to underestimation of opportunities and lost profit.

In fact, competent merchandising of shop windows is virtually an indispensable tool for any modern store. Application of such a tool enables to present your goods to a customer in a more favourable light, to stimulate and direct his choice. It results in higher sales volume and turnover, contributes to the influx of new customers, and helps to feel confident in the environment of fierce competition and generate high profits. Moreover, merchandising activities require relatively low financial costs subject to professional implementation.

Merchandising of shop windows involves implementation of a whole range of special activities. Themainonesareasfollows:

• regular and competent layout of goods;
• visual design of a store using POS materials, tailored solutions with lighting etc.;
• competent selection of background sound;
• shop personnel recruitment and special training.

Professional merchandising in a store makes it more convenient and eye-catching for customers. It facilitates their search of product needed, as well as stimulates them to make impulse purchases. In addition, customers have the opportunity to get to know new products and brands. On the other hand, merchandising in a store drives up shop turnover and enables to minimize dead articles.

Thus, it is important to entrust merchandising functions to consummate professionals in order to maximize shop turnover and profitability.

Our offer

Retaillux agency offers its professional merchandising services of shop windows for all kinds of products. We work with super- and hypermarkets, as well as small shops within walking distance, we specialize in merchandising of groceries and household shops, clothing and home appliances stores, and other outlets.

Our highly-qualified employees will ensure appropriate layout of your goods, monitoring of up-to-date price tags, ad placement and will carry out other merchandising activities. With our help you can boost your sales volumes, maximize efficiency of shopping space and shop window usage, as well as your profits.