The results of 2025 in retail: Lenta has crossed the trillion mark, and the profitability of the networks has fallen to a minimum in 10 years

The Infoline analytical agency summed up the results of the work of the largest FMCG networks in 2025. According to the review "Food Retail and the consumer market of Russia", the total revenue of the TOP 10 retailers reached 12.7 trillion rubles (excluding VAT). However, the growth rate slowed down noticeably: sales dynamics decreased by 6.2 percentage points year-on-year, amounting to 16.1% (with an increase in total retail turnover by 12.1%).

Experts call the past year one of the most difficult for the industry in the last decade. Network expenses grew at a faster pace, an increase in the key rate led to an increase in interest costs, and the net profit margin among the TOP 10 players turned out to be the lowest in 10 years.

Lenta Group: a trillion and leadership in terms of growth rates

The Lenta Group has become the leader in sales dynamics among the largest chains. The company increased revenue by 24.2% and achieved its strategic goal, surpassing the milestone of 1 trillion rubles. Both organic growth and M&A transactions contributed to this result.

The expansion drivers were:

• Supermarket format — Super Ribbon's revenue soared by 30.3%.
• The Monetka network showed dynamics at the level of 29.1%.

Hypermarkets also made a significant contribution: sales in this segment increased by 10.9%, which is almost three times higher than the average market figures for the hypermarket format in Russia.

X5 Group: strengthening leadership and online records

X5 Group retained its position as the largest player, increasing total revenue by 18.8% to 4.64 trillion rubles. The company also consolidated its share in the overall structure of food retail: from 15.6% to 16.6%.

Key X5 indicators in 2025:

• The offline channel grew by 16.9%, to 4,311.4 billion rubles.
• Online sales (e-grocery) increased by 42.8% to RUB 285.7 billion.
• The market share of online grocery sales increased from 16.1% to 18.6%.

"Scooter" and "Vkusville": slowing down and changing the vector of development

The Scooter delivery service, according to Infoline estimates, slowed the growth rate to 12.3%. However, analysts note that in the second half of 2025, the company demonstrated an acceleration in dynamics, which may indicate the recovery of the business model after a period of adaptation.

Vkusvill showed a more noticeable slowdown: sales dynamics amounted to 9.9% against 27% at the end of 2024. The e-grocery channel remains the driver of the network, and the company has relied on efficiency in the offline segment. By reducing the number of facilities from 2,259 to 1973, the retailer was able to improve LFL sales and increase overall profitability.

Forecast for 2026: costs are rising, but business is adapting

Mikhail Burmistrov, CEO of Infoline Analytics, notes that the negative trends associated with outstripping cost growth and stagnating consumer demand will not only persist but also intensify in 2026. However, the largest players will continue to show outperformance due to systemic adaptation measures.

Among the key growth factors in 2026, experts identify:

• Increasing price competitiveness is the retention of customers in conditions of limited solvency.
• Expanding portfolios of proprietary (STM) and exclusive brands is a key margin management and differentiation tool.
• An effective omnichannel model is the seamless integration of online and offline channels.
• The development of the ready—to-eat segment is an expansion of the packaged cooking supply and an increase in the number of catering facilities in retail outlets.