At the september forum experts will shape development opportunities for Russian retailers and ways to solve current problems. Manufacture representatives, retailer chain management and top officials of Russian business will take part in that Forum. Experts believe that currently the most serious problem retailers face is the low consumer demand and weak loyalty to Russian retailers. Russian sales market could be called a buyers’ market as customers in particular define sales situation and retail chains have to literally fight for each customer.
In that case efficiency depends directly on each retailers’ employee motivation. One more way to keep customers is to reduce purchase value of food products.
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