«RetailLux»
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Novoslobodskaya str., 67/69, room 8, floor 1, office 3H Moscow,Russia, 125459
info@retaillux.ru
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Development of a new concept for product placement in shopping malls

14.02.2014

Retaillux agency has participated in the development of a new concept for product placement in a large metropolitan shopping mall.

Retaillux merchandising agency has made its own contribution to the development and implementation of a new concept for a large shopping mall soon to be opened in one of the residential areas of Moscow. We have suggested original developments in the area of planning and placement of product groups. The purpose of innovations is to draw potential consumers’ attention to certain products. Original principles of product layout and distribution of commodity groups based on consumer affiliation has also been offered.

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