Merchandising of a commodity

Merchandising of a commodity is a special type of merchandising aimed at increasing sales volumes of a certain commodity. It’s an essential tool for any manufacturer, distributor or seller that is eager to maximize its profits.

Main features of merchandising of a commodity

Modern customer is offered a huge amount of goods related to various commodity groups which cultivates an environment of extremely fierce competition among manufacturers and sellers. Nowadays quality goods at a competitive price reinforced with brand recognition and effective advertising campaign isn’t enough for successful sales. Even the best and well-advertised product may lie around unsold on store shelves, if it is not properly presented to customers, it is difficult to find on a trading floor and uncomfortable to choose from a range of products offered. That is why it is necessary to make use of merchandising of a commodity to maximize its sales volumes.

In a sense, merchandising of a commodity is an art of manipulation. This is due to the fact that according to the results of numerous marketing studies 80% of purchases in stores are accounted for by the goods that produce the most pleasant impression on visitors during their visit to an outlet, rather than by those considered to be the best. With that in mind it is necessary to draw customers’ attention to a product on a trading floor, making it more eye-catching in order to increase its sales.

Such a goal is achieved in various ways, among which the following can be singled out:

• competent zoning of a trading floor;
• highlighting certain products by means of lighting techniques and POS materials;
• appropriate layout of a product on store shelves;
• constant monitoring of pricing policy and merchandising strategy of competing products along with developing measures to address such a competition.

A key factor for a successful merchandising of a commodity is its appropriate layout. It requires ongoing effort from specialized employees who have to keep store shelves permanently filled and the goods clean and neat. Furthermore, special methods are applied for placement of commodity groups by height and in certain zones of a trading floor. While laying out it is necessary to ensure that older products are sold earlier than newly displayed so that to prevent overstock of stale and expired goods.

It is crucial that merchandising of a commodity is carried out by consummate professional. Only in that case you can expect maximum growth in sales.

Our services

Retaillux agency will develop a merchandising strategy for a product of any category and successfully implement it. We will help you to significantly increase your sales and ensure successful offtake of your goods at both federal and local retail chains. Extensive experience and use of the most efficient modern methods enable us to achieve high results with relatively low financial costs for our clients.